PepsiCo is one of the world’s most iconic beverage brands, recognised globally for its portfolio of drinks and strong visual identity. With a presence in high-profile venues, maintaining consistent, high-quality branding is essential to delivering a premium experience for customers.
The relationship
Dragon Signs has built a strong and ongoing partnership with Vindico Arena and the Cardiff Devils, working together on multiple projects over time. This latest collaboration with PepsiCo reflects a continuation of that relationship, with Dragon Signs once again trusted to deliver impactful internal signage solutions within the venue.
The objective
The goal of the project was to create a cohesive and engaging branding presence for PepsiCo throughout Vindico Arena. The signage needed to enhance the overall look and feel of the space, reinforce brand recognition, and contribute to a more immersive fan experience, particularly within high-traffic areas such as food and drink zones.
The project
Vindico Arena at Cardiff International Sports Village
This project involved a full internal signage installation across the iconic ice arena, bringing PepsiCo’s brand to life within the venue.
We designed and installed a variety of signage elements, including large-scale feature walls that act as bold visual statements throughout the arena. These installations were created to capture attention while maintaining alignment with PepsiCo’s established brand identity.
In the food and beverage areas, we introduced custom branded signage to enhance the customer experience and strengthen product visibility. By strategically placing PepsiCo visuals throughout these spaces, we ensured a consistent and recognisable presence across the venue.
The project required careful consideration of the arena environment, balancing impactful design with durability and practicality in a busy sports setting. Every element was produced and installed to a high standard, contributing to a polished and professional finish.
This renewed partnership highlights a continued investment in high-quality signage solutions, enhancing fan engagement and supporting the ongoing growth of Welsh sport.
Katrina Williams, Cardiff Devils Operations Director:
“We’re delighted to once again partner with Dragon Signs as our Official Signage Partner for Vindico Arena. The signage delivered as part of our collaboration with PepsiCo has truly transformed our food and beverage areas, enhancing both the look and the overall visitor experience. We look forward to continuing to build on this successful partnership and to achieving even more together in the future.”
