Tennis Wales have confirmed Welsh company Dragon Signs as the official signage partner of the National Governing Body for tennis across Wales. As part of the three year investment into community tennis, Dragon Signs will collaborate with Welsh tennis venues to modernise and improve the signage & promotion of tennis, working with Tennis Wales to open tennis up to thousands of new participants.
As one of the UKs leading brand & signage specialists, the team at Dragon Signs will begin working with tennis clubs, indoor tennis centres and public parks to create vibrant marketing & promotional materials that attract people into the sport.
Simon Johnson, Chief Executive of Tennis Wales said:
We were looking for a partner to help us get people playing tennis. We have hundreds of tennis courts, superb volunteers, amazing coaches and facilities all across Wales. Weâ€™ve seen what Dragon Signs have done elsewhere and immediately knew theyâ€™d be great at working with us to help promote and market tennis in an innovative way to get people playing across Wales. Together weâ€™re planning to modernise the way tennis looks to the local community and get people on court with their friends and family’s.
Rhys Harrington, Director at Dragon Signs commented:
We are delighted to be partnering with Tennis Wales and are excited to be involved in a project with benefits for communities throughout Wales. With hundreds of branding opportunities available across identified sites, we are committed to designing, producing and installing tailored solutions that will encourage people to play tennis as part of a healthy lifestyle for years to come.
Dragon Signs and Tennis Wales have already collaborated with Cowbridge Tennis Club in South Wales, investing in the Club to improve their offer to local people and show how easy and affordable it is to jump on court this summer. Bespoke branding, signage and work with the local community has already resulted in new people playing tennis in 2019.
With over 16,000 players, 86 registered tennis venues, 1,200 tennis courts and 200 accredited tennis coaches in Wales, Tennis Wales and Dragon Signs will be developing innovative marketing solutions across the country to encourage more people to play. Anyone who wants to play this summer can sign up to a free Nature Valley Big Tennis Weekend by visiting www.lta.org.uk/tennisweekends“