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Edgbaston and Dragon Signs extend signage partnership

Edgbaston Stadium has extended terms with Dragon Signs to continue as its Signage Partner until 2024.

Dragon Signs, one of the largest signage specialists in the UK managing signage requirements for renowned UK brands including Travis Perkins, Cardiff Blues Rugby and Sytner Mini, has been working with Edgbaston since 2016.

Recently completing the transformation of Edgbaston’s stadium bowl in readiness for the 1st Specsavers Ashes Test match from the previous ICC Men’s Cricket World Cup branding. Ben Seifas, Commercial Partnerships Manager at Edgbaston, commented on the recent project: “The process of preparing a stadium for an ICC global event and then returning it to fit the needs of our own commercial partners is a complex operation. However, the team at Dragon Signs have been excellent in managing this process and the stadium looks fantastic with a capacity crowd in attendance for the Ashes and followed by a television audience around the world.

Mr Seifas continued: “We’ve thoroughly enjoyed working with the team at Dragon Signs since the early days of the partnership and we look forward to continuing this long-term relationship.”

Rhys Harrington, Director at Dragon Signs said: “We are delighted to be continuing the partnership with Edgbaston. Our long-standing relationship with the cricket club has enabled us to anticipate their signage requirements, which in turn provides an efficient and smooth service. We look forward to working closely on future projects with the team at Edgbaston.”