Dragon Signs' Official Signage Partners for Leicester Tigers.
Dragon Signs embarked on a blossoming relationship with Leicester Tigers as their official signage partner.
The partnership began during their 2019-20 season with the aim of delivering impactful signage solutions that would enhance the brand identity of the club, that is still thriving to this day.
The Tigers recognised Dragon Signs’ commendable work in other large stadiums, particularly their expertise in stadium naming, which led to the collaboration.
Throughout our partnership, we have undertaken various signage projects for the Tigers, encompassing both interior and exterior displays. These endeavours have included the design and manufacture of a stadium rebrand to Mattioli Woods Welford Road, the rebranding of the West Stand (now known as the Europcar Stand), and a refreshing update to the South Stand with new Breadon Stand signage.
We have been responsible for the design and installation of the stadium’s hospitality boxes, complete with custom furniture and striking one-piece environmental wall prints. Other contributions have included retail point-of-sale displays and window floods, acrylic wall signs, hospitality lounge branding, and large-format stand banners.
The satisfaction and commendation from Leicester Tigers have been resoundingly positive.
Mark Davies – CRO “Dragon Signs has consistently exceeded expectations and their ability to deliver within specified timeframes has been a critical factor in the ongoing partnership.
Similarly, Nathan Black Dragon Signs Sales Director, expressed their pride in continuing the sponsorship of Leicester Tigers, stating that they have always felt like part of the Tigers family and have forged invaluable business connections throughout Leicestershire.
Our collaboration with Leicester Tigers stands as a testament to our proficiency in delivering high-quality signage solutions for large-scale sporting venues, enhancing brand exposure, and creating meaningful experiences for fans and partners alike.
