The collaboration follows the team’s victorious start to the season with their most recent win over the Glasgow Clan, setting the stage for a promising year ahead.

As part of the partnership, Dragon Signs provides bespoke signage for the Cardiff Devils, from pitch-side displays to vehicle wraps and their unmissable Dragon Signs penalty box, all aimed at increasing the team’s visibility at their home, the iconic Vindico Arena. The arena attracts thousands of fans each week, making this collaboration essential in strengthening the team’s brand presence.

In addition to delivering high-quality signage, Dragon Signs and their sister company, Route Media, sponsor Cardiff Devils games and regularly invite clients to join them in the hospitality boxes. Offering a unique opportunity to engage with the team and enjoy the excitement of live ice hockey. The partnership has been an important platform for Dragon Signs to showcase its proficiency in working with large-scale sporting venues while supporting the local community.

Kylie Glassar, Head of Marketing for Dragon Group, said: “We are thrilled to continue our partnership with the Cardiff Devils, one of Wales’ most popular sports teams. As a Cardiff-based company, being part of the action at the Vindico Arena, just around the corner from us, is a perfect fit. Our team is passionate about sports, and supporting the Devils aligns perfectly with our values.”

The renewal of this partnership highlights Dragon Signs’ commitment to delivering top-tier signage solutions, enhancing fan experiences, and building strong connections through sports.