Leekes Case Study
Signage applied at Leekes Store, Llantrisant.
Leekes Retail are a family-owned business, specialising in homeware and gardens. With in-store shopping becoming more popular again, Leekes was looking for a way to stand out from the competition and create an inviting and unique shopping experience. After consulting with our signage experts, Leekes decided to invest in a comprehensive signage solution to differentiate their store from others in the area.
Working with Leekes
The signage solution included a very impressive front fascia, using a variety of signs and graphics that were designed to draw attention to the store and create an inviting atmosphere for customers. The revamp included seamless external lettering to modern wooden panelling and aluminium lettering for Leekes iconic ‘you’re home’ slogan.
Objectives
- Transform their shop front from dated, to a clean and modern aesthetic.
- Create signage that showcases their brand transition from a traditional ‘Leekes green’ to a more neutral colour palette.
- Stand out as a leader in the retail industry, with clear language of their home store offering.
- Use durable materials that withstand the Welsh weather.
Working closely with their Marketing team, throughout the project ensured a smooth delivery, in line with their vision.
Overall, the signage solution applied at Leekes has been a great success and has helped the store to stand out from the competition. The signs and graphics have helped to create a unique and inviting shopping experience for customers.
This install is phase 1 of the project, with phase 2 still to come when their Garden Centre is refurbished.
