Brewers Decorators Case Study
Dragon Signs and Brewers Decorators have successfully collaborated over the past year to create a consistent and impactful brand presence across a number of Brewers Decorators' locations nationwide. As the UK's largest independent decorator's merchant with 195 stores, Brewers Decorators recognised the need to update their existing signage to accurately reflect their modern and professional brand image.
Our innovative design approach and exceptional craftsmanship enabled them to deliver bold and effective signage solutions across all of Brewers Decorators' stores.
Working with Brewers Decorators
We began working with Brewers Decorators in April 2021 when they were commissioned to complete a full external brand refresh at their flagship store on Penarth Road, Cardiff. Since then, Dragon Signs has completed branding work at over 40 stores nationwide, from Plymouth to Stockport. With a growth strategy that includes opening at least 10 new stores every year, Brewers Decorators recognised the importance of a consistent and visually appealing brand presence to maintain their position as an industry leader.
Objectives
Brewers Decorators had several key objectives when they approached us to complete their signage makeover project:
- Create a consistent and modern brand image across all stores.
- Incorporate bold and impactful branding to attract potential customers.
- Increase visibility and recognition for their locations nationwide.
- Implement durable signage solutions that withstand the elements and maintain quality.
- Change perceptions to ensure customers knew they were open to all. Not just to trade.
We deployed a diverse range of signage solutions to fulfill Brewers Decorators’ objectives, including:
- Large scale LED illuminated Flexfaces to create a striking brand presence.
- Wrapped shutter doors to incorporate branding on all facades of the store.
- Aluminium fascias with LED lighting to boost visibility and convey modernity.
- Wayfinding to provide customers with a clear understanding of store locations and products.
- Branding Wolverhampton Training Facility internally and externally to bolster brand recognition.
Dragon Signs worked closely with several key contacts at Brewers Decorators to complete the signage projects seamlessly from regional managers, creative heads, and property developers.
By collaborating with Brewers Decorators’ team, we ensured that each project met their specific requirements and expectations.
Conclusion
Our collaboration with Brewers Decorators exemplified the power of effective and visually appealing branding. By incorporating bold and impactful signage solutions across all of their locations, Brewers Decorators has successfully created a strong visual presence and maintained their position as the UK’s largest independent decorator’s merchant. With a commitment to quality and innovation, Dragon Signs continues to deliver exceptional signage solutions that drive brand recognition and growth for their clients.
