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Viola Arena


The iconic Ice Arena Wales agreed a five-year sponsorship back in December 2018 with business group Viola. To recognise the partnership, a full re-brand with the new name, “Viola Arena” was commissioned.

Requirements ranged from reception signage through to 3m high, illuminated lettering at the front of the arena.

Careful planning and structural calculations were imperative to delivering this project on time. The lettering alone required project management for the manufacturing, transportation, installation and illumination and as the arena was to remain open, we were faced with the challenge of ensuring all work carried out didn’t pose a health and safety risks to the general public.

The use of Crampons and the hiring of scissor lift equipment meant we were able to safely access the rink to install a suspended scoreboard and allowed us high access to electrical wiring.



The team worked on this project for four weeks, broken into two phases. The external illuminated “Viola Arena“ lettering took four days to construct and wire via a 12v led transformer that feed into the mains.

The outcome was spectacular. Viola’s striking branding is boldly represented throughout the Arena and the impressive illuminated lettering stands proud against the grey backdrop of the original building, day and night.

Sometimes a picture says a thousand words.


Product information:

  • Fabricated trays
  • Stainless steel signs
  • Directional and reception signs
  • Fabricated aluminium score board framework and suspension
  • 3M high illuminated lettering

For more information please contact the team on 029 2022 6501.